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FoodThe Growing Influence of Nutraceuticals in Health and Wellness

The Growing Influence of Nutraceuticals in Health and Wellness

Growing concerns about the impact of dietary habits on health, coupled with an increased focus on essential nutrients for a healthy lifestyle, have propelled nutraceuticals to the forefront of the food industry. The COVID-19 pandemic has further intensified consumer interest in healthy eating, making nutraceuticals a pivotal trend.

Nutraceuticals encompass nutritional supplements, functional foods, medicinal foods, and gut microbiome-enhancing foods such as prebiotics, probiotics, and postbiotics. Scientific research highlights their potential health benefits, particularly in addressing oxidative stress-related disorders like allergies, diabetes, and immune-related conditions.

Fermented Foods by Farmhand Organics
US-based FoodTech startup Farmhand Organics specializes in hand-crafted, naturally probiotic, plant-based fermented foods using organic ingredients. Their organic krauts and kimchi promote healthy digestion, sleep, and immune balance.
Furthermore, Farmhand Organics’ fermented vegetables are not only nutrient-rich but also flavorful. The startup’s commitment to sourcing ingredients directly from family farms and local suppliers contributes to a reduced carbon footprint.

Functional Foods by Voll Sante
Indian startup Voll Sante offers functional foods, beverages, and nutraceuticals, harnessing natural ingredients to prevent and manage malnutrition. Their nutraceutical products aid consumers in preventing chronic diseases.
Voll Sante’s nutraceuticals not only cut down healthcare expenditures but also shift the healthcare focus from reactive to preventive. Available in the form of protein and vitamin supplements, immunity boosters, and breakfast cereals, they cater to a diverse range of consumer needs.

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