Marketing, like technology, is constantly evolving. The development of the Metaverse is one of the most recent technological developments, but it will have a significant impact on human cognition as we know it. While digital marketing has advanced significantly over the last few decades, the metaverse has perplexed many businesses and marketers.
Here to stay
This new normal is here to stay, and it will influence not only how we work and live, but also how we consume. There has been a remarkable shift in corporate mindsets, with executives recognizing the potential of virtual realities that extends far beyond gaming and entertainment. VR is increasingly being regarded as the next technological revolution for creating, discovering, identifying, socializing, collaborating, and democratizing. This shift is comparable to how mobile technology has revolutionized our culture – from the first iPhone release to today; the Metaverse is the next iteration of the internet and will revolutionize the way people interact and live their lives.
For the future, it is predicted that there will be shared virtual worlds (all together as a metaverse) in which a new economy, environment, currency, and behavior will emerge. Where gaming mechanics, massive live interactive events (MILEs), blockchain-enabled digital goods and virtual commerce will merge.
How to Enter the Metaverse
The first step is to analyze the potential of the metaverse in terms of how it can best serve your business needs and the needs of your audience. How to successfully enter the Metaverse as a brand depends very much on what problems you want to solve:
Connect with your target group
In this case, creating high-quality and engaging virtual spaces is the right choice because it allows you to Connect with your audience in a way that hasn’t been possible before. Possible options are the development of your own virtual world of experience or a presence on platforms like Decentraland.
Optimize the way colleagues learn and interact with each other
Then why not create your own virtual environment that is only accessible to your company and not to the public, but only to your employees?
Accelerate your B2B growth
In this case, setting up a virtual showroom is an excellent solution that will allow you to present your products independently of time and place. This gives all your relevant markets and target groups access to your range of products or services.
Accelerate your B2C growth
Then the right way is to set up a virtual store, which is an extension of the virtual showroom. The range is presented there, but with the additional option for consumers to be able to purchase the products immediately. The new term being coined in this context is “direct-to-avatar” instead of “direct-to-consumer”. In particular, items that are only available in limited quantities and collectibles that are secured as NFTs are proving to be growth drivers for the B2C sector.